We are thrilled that TARGET Darts have chosen Alex TLC as their charity of the year.
As the world’s leading darts manufacturer, Target delivers premium, innovative equipment designed to enhance performance for players at all levels.
Backed by top professionals including PDC World Champion Luke Littler and 16x World Champion Phil ‘The Power’ Taylor, they combine cutting-edge technology with unmatched craftsmanship to build a better game of darts, both on the board and online.
This partnership holds a deeply personal meaning for Target and has been launched to honour Lily, the two-year-old daughter of Emily Heasman, Head of Product at Target.
In August 2024, Lily was diagnosed with leukodystrophy – a rare, life-limiting genetic disorder that affects the brain and spinal cord. Lily is sadly not expected to live beyond the age of eight.
“Alex TLC has become a lifeline for our family since Lily’s diagnosis. I’m incredibly proud that Target Darts is supporting a charity so close to my heart, and I hope our efforts can make a real difference for other families facing leukodystrophy.” —
Emily, Head of Product at Target
In response, Target will be raising awareness and funds for Alex TLC’s essential work, helping families navigate the challenges of this devastating disease.
The company has launched a programme of fundraising initiatives, including:
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- A Three Peaks Challenge, with key Target team-members tackling the UK’s highest peaks in a single mission.
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- A 24-hour darts marathon, pushing limits in the spirit of support and endurance.
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- Ongoing fundraising through product sales and special campaigns, all designed to support Alex TLC’s impactful work.
On Saturday 12th April, Target brought together staff, supporters, and the wider community in a family-fun day at their new offices in Harlow, Essex, raising £1,200 for Alex TLC.
Our Director of Support, Karen Harrison and our Fundraising Manager, Marlene Graham attended the event and had a wonderful time. Here, they are pictured with professional darts player, Scott Williams and Master of Ceremonies, John McDonald.
At the event, James Tattersall, Managing Director at Target, said:
“When we learned about Lily’s diagnosis, we knew we had to do more. Partnering with Alex TLC is our way of standing beside Emily, her family and every family affected by this cruel condition.
As a team, we’re determined to raise as much awareness and money as possible for this vital cause – and we warmly encourage our partners, associates, and the wider darts community to support and donate where they can”.
Sara Hunt, Alex TLC CEO and Founder, said:
“We are incredibly proud and grateful for this amazing opportunity to partner with Target. Raising the funds to sustain the levels of support we can offer to those affected by these cruel and devastating conditions can be extremely challenging.
To be able to work with such a prestigious company alongside supporting Lily and her family is an absolute honour. On behalf of everyone affected by leukodystrophy, a heartfelt thank you to Target and your wonderful staff; your help will have a massive impact for our community”.
You can find out about the different ways your company or employer can support Alex TLC by visiting the corporate opportunities page on our website.